ALDEN SHOES—THE AMERICAN STANDARD

There are some mail-order retailers of fine men's clothing whose catalogs suggest that the finest quality shoes, short of custom made, come from England. We at Fairclough & Co. would like to challenge that assumption. The best shoes for the American gentleman come not from England, but from New England. Since 1884, Alden has taken the principles of English shoemaking and adapted them to American style and, even more importantly, to American feet.

Alden shoes, like those celebrated English shoes, are built mostly by hand, on American lasts that shape comfortable shoes for the American market, in styles that reflect American traditions, American tastes and American innovations. And while Alden shoes are hardly inexpensive, they cost considerably less than English imports of comparable quality.

Alden invented the tassel loafer that has become a classic, and the original remains unsurpassed. You can also get the same loafer without the tassels, as well as lace-up wingtips, dressy cap toes, brawny brogues and other styles. The classics endure, but every new season brings a few new styles and colors to freshen your shoe wardrobe, as well as more relaxed styles in Alden's Cape Cod casual line.

Alden shoes. Unsurpassed quality. Flawless taste. American style, fit and value.